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公司介绍
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公司简介
北京美福润医药科技股份有限公司（以下简称美福润）成立于2005年4月，是具有药品研发、生产、专业推广及总代理全产业链运作能力的综合药企。公司于2015年10月在新三板挂牌，证券代码833784；2015福布斯中国非上市潜力企业100强排行榜中，公司排名第39位。公司拥有医药生产GMP资质及多种剂型药品的批准文号50个，具备独立药品研发及申报能力，推广营销体系健全、队伍覆盖全国、承接自有品种及代理品种在全国的专业化推广服务。公司2018年上半年实现营业收入2.6亿元。
核心竞争力
公司核心竞争力是拥有一支谙熟医药行业发展趋势与医药研发前沿的BD立项团队，针对产经、行业、政策、法规、研发、生产、市场、销售、客户、资本等多方面因素进行细致而全面地分析，为公司制定了长短线相结合的现行业务体系与未来发展战略，并通过多元化合作模式努力开发领行医学前沿的医药产品与服务。
公司的另一个核心竞争力是拥有一支经验丰富的专业化医学营销和市场销售团队。中央市场部集医学与产品管理于一身，以市场营销为导向，以现代医学研究为基础，以符合国家医改政策趋向为目标，致力于构建符合治疗需求的循证医学和药物经济学证据链，提升产品的核心竞争力；同时公司正通过建设签约代理商体系及直营团队结合的新型营销架构方式，加强对渠道终端客户的管理和维护，现有签约代理商400家，连同直属销售人员，销售团队规模接近3000人，已可覆盖大陆所有省区的城市等级医院及部分重点地区的县乡医院；直属销售团队主要由招商团队和直营团队组成，其中招商团队以招商部（现有50人）为基础，负责落实省地一级的招商任务；直营销售团队为县乡基层事业部（主要针对县乡及以下医院的销售推广），目前主要承担部分省市地面推广。为保证产品销售的有序推进，美福润设立商务主管部门（现有20人，负责商业供货及回款）、销售管理部（现有15人，协调销售团队与生产体系关系），采取一体化运作管理，并执行销售监管督导职责。
子公司海鹤药业是浙江省老字号企业（前身叶同仁堂）。据《温州市医药志》记载，始自1670年,由宁波慈溪鸣鹤乡人叶心培创立,延续近三百年。2010年9月“海鹤”被评为“浙江老字号”,同年12月被温州市列为“温州市第一批千星企业”。海鹤药业拥有数十种传统中药名方，均采用现代化的制作工艺和生产流程，质量层层把关，专业生产高品质的温州知名中成药品牌，公司将海鹤丰厚的地方品牌资产转化为全国知名品牌。
运营体系
2013年以后，公司打通医药产业链的各个环节，通过收购、控股、参股、合资等多种经营方式，涉及的产品逐步从专业性的处方药领域扩展到其它大健康领域，包括中药、OTC、医疗器械、特殊医用食品等产品领域；业务从药品营销向上游延展至药品研发、生产、商业配送等领域，打造成一条集研产销的全产业链，这将为公司的推广营销提供更充分的生态保障。
同时，公司已构建了覆盖全国的营销网络，它将更有效发挥公司在资金、市场策划、市场支持领域的优势，可以整合优秀营销团队的社会资源和操作经验，通过成立项目平台来运作各具体产品。目前，这种新型销售网络和共赢的项目合作模式已经成为公司运作的重要支撑体系。
运营战略
公司创立之初就坚持选择临床必需的产品作为公司的核心竞争优势，10多年来一直在重症感染领域精耕细作，缔造了多个知名抗生素品种，并延伸至早期的致病菌诊断和后期的营养支持等相关领域进行产品开发，力图打造围重症感染的一揽子解决方案，努力成为国内一流的提供重症感染管理方案的企业。公司重视其他领域的新产品开发，在呼吸科、骨科都有新品问世。
同时，美福润子公司海鹤药业是一个具有300年历史积淀的浙南著名中药品牌，其产品以“配方独特、选料上乘、工艺精湛、疗效显著”而载誉浙南闽北。美福润全资控股以后，将以战略引领、模式创新、管理提升、资源整合等现代经营理念再创品牌生机，将以重点独家产品为营销突破口，以经营为优势，打造以小儿肠胃康颗粒为核心的儿科中药产品，以复方感冒胶囊、复方感冒片为核心的OTC产品，引领海鹤品牌成为全国知名中药品牌。
美福润正在以核心竞争力、各级营销支撑体系、运营战略三大企业优势作为优质医药品种的综合运营商，实现公司优秀产品的市场培育平台化、平台品牌化、品牌长久化，成为国内一流的现代医药运营商。
工商备案信息
法人代表：马元良 成立日期：2005-04-06 注册资本：8544.7222 万元
公司全称：北京美福润医药科技股份有限公司
经营状态：开业
企业类型：股份有限公司(非上市、自然人投资或控股)
注册地址：
北京市海淀区中关村大街18号8层05-147
经营范围：
技术开发、技术推广、技术转让、技术咨询、技术服务；组织文化艺术交流活动（不含营业性演出）；承办展览展示活动；会议服务；市场调查；企业策划、设计；企业管理咨询。
信息来源：
公司地址
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